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Raaji Animated Series
Raaji is an animated series that uses powerful storytelling to educate young girls in Pakistan about taboo topics such as honor killings, child abuse, sexual harassment, child marriages, menstruation, and to inspire them to take up activities such as entrepreneurship, cycling, boxing, self-defense. We have received an incredible responsible with our mobile screenings in schools, hostels and community centers in urban and rural areas of Pakistan especially Tharparkar.
Raaji Leaves Thar
Raaji sTARTS HER PERIOD
Raaji has a dilemma
1 out of 3 girls miss school days every month during their period. 50% of girls lack an understanding of the origin of menstrual blood
After launching several offline and online campaigns around women education, safety reproductive rights and economic empowerment, we realized that for true scalability of our impact and sustainability of our work, technology had to play the biggest role.
At Aurat Raaj, it’s all about people. We have diverse points of views and come from a variety of life experiences. We challenge traditional ways of working, thinking. We are leading innovators in our field of work and are committed to improving the lives of children in Pakistan and around the world. We are always looking to collaborate, build partnerships and share knowledge.
SABA Khalid - CEO
Saba is an award-winning social innovator, filmmaker and journalist. She is passionate about using digital storytelling, animation and artificial intelligence for female empowerment.
Saba is the founder and CEO of Aurat Raaj, a Pakistan-based digital media + technology startup that educates and entertains girls about health, hygiene and safety.
JAYA Rajwani - Lead developer
Jaya is a technologist and social innovator with a background in machine learning and data visualization. She is passionate about improving the lives of children in Pakistan
Jaya is the lead developer of the Raaji chatbot and an aspiring data scientist.
Aurat Raaj has received unrelenting support and advise from visionaries from diverse industries and backgrounds. These advisors have always guided our journey and made the connections to pave our way forward.
Animated content SCREENED
Touching upon taboo topics, these animated videos have been screened digitally and offline in classrooms across Pakistan and in community centers of India
800+ girls trained
We have run one of the most successful body confidence trainings in schools across Karachi.
Chatbot tested with rural & urban Audiences
We’ve tested Raaji with all kind of audiences & incoporated learnings from these pilots into our product.
In the last two years, Aurat Raaj’s products and services have won several international accolades and awards for its sustainable and innovative approach. We’ve also received grants and won competition prizes in order to scale our impact on girls and women in South Asia.