Have a question about your period?

Ask Raaji!

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Raaji is a chatbot which uses Artificial Intelligence and Human expertise to answer questions around reproductive health. Through Raaji we provide girls with easy information accessible though a single application and a non-judgmental environment to talk openly. Through Raaji we intend to give easy accessibility to knowledge, professionals and products.

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 Raaji Animated Series


Raaji is an animated series that uses powerful storytelling to educate young girls in Pakistan about taboo topics such as honor killings, child abuse, sexual harassment, child marriages, menstruation, and to inspire them to take up activities such as entrepreneurship, cycling, boxing, self-defense. We have received an incredible responsible with our mobile screenings in schools, hostels and community centers in urban and rural areas of Pakistan especially Tharparkar.



Raaji Leaves Thar




Raaji has a dilemma

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Our Mission


Educate. Entertain. Empower.

Aurat Raaj is a social enterprise from Pakistan that creates interactive and engaging technology products and services to educate and entertain girls on health, hygiene and safety.

Read our blog to learn more.


The Problem

1 out of 3 girls miss school days every month during their period. 50% of girls lack an understanding of the origin of menstrual blood 

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Our Work

After launching several offline and online campaigns around women education, safety reproductive rights and economic empowerment, we realized that for true scalability of our impact and sustainability of our work, technology had to play the biggest role.

Our Team

At Aurat Raaj, it’s all about people. We have diverse points of views and come from a variety of life experiences. We challenge traditional ways of working, thinking. We are leading innovators in our field of work and are committed to improving the lives of children in Pakistan and around the world. We are always looking to collaborate, build partnerships and share knowledge.

SABA Khalid - CEO

Saba is an award-winning social innovator, filmmaker and journalist. She is passionate about using digital storytelling, animation and artificial intelligence for female empowerment.

Saba is the founder and CEO of Aurat Raaj, a Pakistan-based digital media + technology startup that educates and entertains girls about health, hygiene and safety.

JAYA Rajwani - Lead developer

Jaya is a technologist and social innovator with a background in machine learning and data visualization. She is passionate about improving the lives of children in Pakistan

Jaya is the lead developer of the Raaji chatbot and an aspiring data scientist.

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Our Advisors

Aurat Raaj has received unrelenting support and advise from visionaries from diverse industries and backgrounds. These advisors have always guided our journey and made the connections to pave our way forward.


Our Impact


500,000+ Views

Animated content SCREENED

Touching upon taboo topics, these animated videos have been screened digitally and offline in classrooms across Pakistan and in community centers of India


800+ girls trained


We have run one of the most successful body confidence trainings in schools across Karachi.


5 Pilots

Chatbot tested with rural & urban Audiences

We’ve tested Raaji with all kind of audiences & incoporated learnings from these pilots into our product.

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Our Supporters

In the last two years, Aurat Raaj’s products and services have won several international accolades and awards for its sustainable and innovative approach. We’ve also received grants and won competition prizes in order to scale our impact on girls and women in South Asia.


 Our Wins